Experiential | DIGITAL | SOCIAL MEDIA
Creative Spark
AI, Digital Transformation, Power BI—Data and insights are critical in staying competitive in the modern workplace. However, for many established businesses and CEOs these contemporary concepts are ambiguous, complicated or lack a practical application to their customer base.
Creative Idea
We built an artificially intelligent ice cream parlor that crafts personalized flavors on the spot. Nitrogen ice cream, which starts as a liquid base, allowed us to create completely unique flavor profiles for every single guest.
Through the Emotion Recognition API from Microsoft Azure Cognitive Services, we were able to measure reactions to each of three base flavors. Once formulas were calculated, mixed, and flash frozen, each of our guests walked away with a completely unique treat.
