Public Relations | Experiential | Digital | Content
Creative Spark
We’ve all acquired many possessions. But most of us don’t know how much we own, what it’s all worth, or what it would cost to replace…until we lose it.
Creative Idea
Allstate launched a game show-themed campaign to remind people to ‘Protect it or Lose it’ – educating everyone that knowing the value of your home can really pay off.
Through online games, a real life game show experience traveling to 10 cities, a celebrity spokesperson and media buzz, Allstate will remind people that if you don’t protect it, you could lose it!
Team: CD – Jeff Gould; Art Direction – Brian Illig, Tim Bottchen; Copy – Murphy O’Brien