Sponsorship | experiential | DIGITAL | Content | PUBLIC RELATIONS
Creative Spark
Chevron believes in the power of human energy and strives to provide energy to empower our lives. Energy not only powers the things we need to survive but also the passions that let us thrive!
Creative Idea
To demonstrate the energy of our passions, Chevron created Fan Energy HQ to put sports fans to the test with its fan energy-powered touring event.
At sporting events across the country, fans competed to see how their Fan Energy stacks up against friends, family and strangers, to determine their fan type.
With analog challenges, immersive quizzes and gesture games powered by Azure Kinect, this is a complete test of fandom. As you discover the true impact of Fan Energy, you’re left with a better understanding of all the energy needed to power and sustain your passions.
Team: GCD – Jeff Gould; ACD – Ken Earley; Experience Design – Madison Schumacher; Art Director – Madison Schumacher, Josh Rogier; Copy Writer – Molly Gingrich