Shopper | Advertising
Creative Spark
The only way to top the refreshing taste of ice cream in the summer is...with toppings! Toppings make each moment unique, delicious and memorable.
Creative Idea
Scoop up summer—Top it your way! was a call to action to cherish every moment of summer and to top it off with the quality only offered with Smucker's Toppings. With the variety of quality ice cream toppings from Smucker's the possibilities are endless.
Using a classic backdrop of a picnic table and overhead photography we were able to establish continuity through a summery feel and a strong appetite appeal while allowing for customization.
