EXPERIENTIAL | DIGITAL | Content | Public Relations | Social media
Creative Spark
The fact that we’ll be giving Papa John’s away for FREE, we knew that our main attraction at the NFL Experience was certainly going to be the pizza. Rather than compete with our main attraction, our activation idea must be part of it, and truly fun to share with friends and family.
Creative Idea
For SB50 fan experience we created the Best Slice of Super Bowl 50—a series of mini, photo-worthy engagements while you wait for your “best slice”. As fans made their way through the experience, they passed through four scenes to quickly participate in. We played the “Papa-razzi,” capturing every moment. The best part is fans got shareable proof that they were there as we leveraged the state-of-the-art technology and seamlessly integration with the NFL Road to 50 app.
Radio Row Activation
Team: CD – Jeff Gould; ACD – Murphy O'Brien; Art Direction – Lindsey Hays; Copy – Kaylee Schaefer