Experiential  | DIGITAL |  Social Media |  Content
Creative SPARK
Low interest or oversaturated with conservation campaigns, Californians needed to be reached in a meaningful way. Since the spokesperson for our brand is the California Bear we embraced that light-hearted personification and delivered an experience that appeals to our innate curiosity. 


Creative IDEA
We created an experience that was exclusively focused on curiosity and discovery—not stuffy facts or pushy, over zealous energy advocates. Engagements included a Raise Your Paw selfie station, a custom designed energy tool to drive advocacy and the highlight of the experience was the Energy Reality VR experience—a one-of-a-kind VR program that gave you the sense that you were flying high above California, with Bear as your guide. As you make simple choices regarding energy participants get the unique opportunity to see the impact of their energy decisions firsthand.
Team: CD – Jeff Gould; ACD/Copy Writer – Murphy O'Brien; Art Director – Mike Vollman
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