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Creative SPARK
The holidays are stressful and expectations are high—most brand marketing can be overwhelming. The J.M. Smucker company and its brands have the opportunity to inspire, educate and engage consumers.
Creative Idea
With a focused concept, consumers discovered and feed their passion for cookies of all kinds through multiple touch points during the holiday season.
it’s the event of season – the cookie party. Where family and friends gather, generations come together over cookies of every kind, and the holiday season is ushered in, one bite-sized moment at a time.
The J.M. Smucker company has been playing a key role in cookie parties around the country for decades. But this year, we put the spotlight on the event itself, amazing cookie possibilities and the handmade details that made the day truly memorable.
Team: CD – Jeff Gould; ACD – Julie Clark; Art Director – Tim Bottchen/Jessica Wuller; Copy Writer – Stefanie King