Experiential | Digital | Content | Public Relations
Creative Spark
AI is all around us – helping people do more, save time and work smarter. But, unless you have a computer sciences degree, understanding its ins and outs can be a confusing, frustrating and sometimes frightening process.
Creative Idea
The AI Marketplace
To breakdown the basics of AI in an easy-to-understand way and help our attendees grasp its potential applications for their businesses, we used the familiar metaphor of a marketplace. Executives perused our AI Marketplace to learn more about the raw ingredients that go into machine learning, like data digitization, advanced algorithms, and computing power.
We also provided primers on how businesses from any industry can use AI to generate value, transform processes, optimize operations, empower employees, and engage their customers.
To unravel lofty technological concepts down to their basic ingredients, digital patterns will connect and intermingle with familiar visual cues from our four key-industry focus areas: retail, healthcare, finance, and manufacturing.
Navy and light blue served as the primary color palette for overall event branding. Secondary color palettes specific to each industry were used as shown below.
