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Creative Spark
In the NFL, there are few teams that have die-hard fans like the Chicago Bears. United Airlines is the one brand that has the unique opportunity to Ignite the unrivaled passion of Chicago sports fans by rallying all at O’Hare to celebrate 100 years of Bears football.
Creative Idea
We took over the most iconic parts of O’Hare and transformed them in to a showcase of our extraordinary fandom.
To kick off the experience in a stuntyway, we dressed the iconic dinosaur skeleton located at Concourse B in a larger-than-life replica jersey. To extend the celebration throughout the airport, we wrapped the standard gate signs at terminals B and C to look and feel like Bears jerseys. The experience continued throughout the 2019 season with a photo opp with a life-sized bobblehead of beloved linebacker, Bill George, and player appearances.
Photo credit: Chicago Tribune
Team: CD – Jeff Gould; Art Direction – Sarah Downen; Copy – Ben Pfeiffer