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Creative Spark
San Francisco is an endlessly ambitious city sitting at the epicenter of technology and innovation. Just like United and the Golden State Warriors, Bay Area residents aim to reengineer the world around them for the better.

Creative Idea
In this idea, we’re tapping into San Francisco’s tech ​
roots by partnering with both the Hidden Genius Project and Techbridge Girls.​
The Hidden Genius Project invests in young black men, gives them access to technology training, and plugs them into an ecosystem of  innovation and empowerment.​ Techbridge Girls excites, educates, and equips girls from low-income communities by delivering high-quality STEM programming that empowers a girl to achieve economic mobility and better life chances.​
United will invite members of these organizations, as well as local media, to participate in an immersive day of learning and discovery that blends the science behind aviation with the science behind basketball. 
Science is Golden Case Study Video
Initial Floor Plan and Renderings 
Swipe-N-Swish Tablet to Monitor Gaming Section
Andre Iguodala Fun Facts Wall and Vertical Jump Challenge Section 
Traveling in Pro Basketball Video Wall
Bounce Pass Challenge and Pumped about PSI Fact Walls
Basketball Cannon Beauty Wall
Directional Signage Samples
Event Photo Gallery
Team: GCD – Jeff Gould; Art Director – Lindsey Hays; Copy Writer – Ben Pfeiffer
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