Experiential | Sponsorship | digital | Social Media | Content | Advertising
Creative Spark
At the forefront of technological advancements and capabilities, the U.S. Army is a force to be reckoned with.
Creative Idea
Influenced by U.S. Army vehicles, gear and Soldiers themselves, the M18-TFV (Model 18 Top Fuel Vehicle) challenges the boundaries of a dragster’s potential. Its armored structure and green color transform it into a vehicle unlike any other dragster — engineered for advanced performance and reshaped for stealth. Just as diverse groups of Soldiers working as one, components of the M18-TFV combine for the most powerful machine on the racetrack.
The Army Augmented Sight Experience App
Team: GCD – Jeff Gould; CD – Paul Wells; Art Director – Ashley Webelhuth; Copy Writer – Ben Pfeiffer